Starbucks

_{Art direction, Social media (2026)}

The challenge: For a brand like Starbucks, the challenge isn’t reinvention. It’s consistency. Maintaining a steady flow of premium, brand-right content across every touchpoint is what keeps the experience cohesive, elevated, and iconic.

As Senior Art Director at Conscious Minds, I’ve played a key role in shaping seasonal social campaigns. My focus is ensuring every asset carries the warmth, craveability, and quality that people expect from Starbucks.

Beyond direction, I’ve also taken a hands-on approach to production. I’ve personally shot all seasonal organic iPhone content - proving that high-quality visual storytelling can scale efficiently using a consolidated creative approach.

Click to discover some of the content we made with Starbucks ︎︎︎