Spotify Ads

_{Creative Direction, 2024}

Most people would hear “make B2B fun” and run in the opposite direction. Not me though.

As an Associate Creative Director at OK COOL, I led a talented team that transformed Spotify’s Instagram presence- shifting from static, graphic-heavy posts to dynamic, people-focused video content. This included featuring influencers, Spotify team members, and repurposed event footage. Our team prioritized high-impact influencer collaborations and launched a targeted boosting strategy aimed at follower growth. What’s most unique about this account was utilizing the Spotify Ads’ brilliant team to make educational content. We gave them the direction, coaching, and tools to shoot high quality content, equipped with custom scripts that made their service, Spotify’s Ads Manager, feel possible for all marketers to understand.

In August 2024, just 3 months after I joined the account, we saw a 1,898% increase in accounts reached, 825% more accounts engaged, and 178% follower growth. Our first influencer post with Corporate Natalie debuting a comedic skit style and delivered 462K views, 6.5K likes, a 12.55% engagement rate, and 1.3K saves + shares.

See what OK COOL founder Jolyon Varley had to say about our Corporate Natalie collab here.

Click to discover some of my favorite Reels we produced for Spotify Ads ︎︎︎