Julie Photoshoot

_{Art direction, Product campaign (2023)}

For Julie’s product photoshoot, I reimagined emergency contraception through a bold, messy, endearing Gen Z lens (long before “brat summer”, mind you). The goal was to turn the ‘little blue box’ into a cultural currency that empowers contraceptive seekers. The following series blends nostalgic internet culture with highly stylized, sex-positive visuals, designed for press, web, and real-world activations.

Skills: Creative + Art Direction, copywriting, graphic design.