Claim

^{Creative Direction, 2025}

The challenge:  In the age of digital skepticism, nothing “free” feels truly trustworthy. Especially when a brand’s value prop is “getting paid to eat and shop”.  It was too good to be true for Gen Z; Claim uses brands’ ad spend to reward users with weekly paid rewards. Claim struggled to gain the online traction and clarity their brand deserved.

As Associate Creative Director at OK COOL, my team was tasked with shifting the narrative from high-brow finance to low-brow FUN. I oversaw all concepts, copy, and design, even pitching in to create content myself.

We injected internet fluency to their feed, leaning into cookie metaphors, facetious trends, Gen Z lingo, and reactive moments from the Super Bowl to the Grammys. By making Claim feel culturally relevant and relatable, we built trust with our audience and boosted engagement. It’s not every day you meet a client so willing to trust you with digital silliness, but I’ll always be grateful that Claim was willing to let us play.

In the end, client feedback said it best: “You explained Claim better than anyone ever has.”

Click to discover some of my favorite Reels we produced for Claim ︎︎︎