Pop Up Grocer
_{Content creation, Social media (2023)}

The challenge: Pop Up Grocer’s IG feed needed topical, winter ready content that felt fresh and on-trend while staying true to their distinctive design style. Known for out-of-the-box visuals and copy that sparks discovery, the content had to seamlessly blend into their feed while still standing out.

Utilizing my background in copywriting and graphic design, I created a swipe-through Gift Giving Guide for the holidays, and a Spotify wrapped meme pack for that end-of-the-year trend that was essential for brands to show up in (at the time, it was 2023 after all).

The result? Content that hit the sweet spot for an audience with plenty of budget but little decisivenes -making the brand feel both relatable and discoverable. On-trend memes tapped into their sense of humor, and due to the quick turnaround time, we showed up exactly when we needed to.

Click to discover the content I created with Pop Up Grocer below ︎︎︎