Julie Condoms

_{Art Direction, 2023}

Since its launch in 2022, Julie has led the way in rebranding contraception for Gen Z.
It’s brilliant— take an everyday product that often feels intimidating or inaccessible and give it a fresh, empowering identity rooted in social currency that speaks to bodily autonomy in a time when it’s under threat.

So when Julie asked what a condom could look like for the modern contraceptive user, the answer was clear. I concepted and designed three prototypes that reimagined condoms with a focus on discretion, convenience, empowerment, and relevance.

Skills: Creative + Art Direction, copywriting, graphic design, + packaging design.